GOLDBERGHActivewear SS21

In this collection, my role was to translate the brand's identity into a compelling Activewear line. This involves thorough customer research to refine the creative direction and collection plan. I am not just designing clothes or creating tech packs in Adobe Illustrator; I'm crafting stories that span different sports (fitness, tennis, swimming, running). I define the collection's line plan and design all activewear and accessory products, ensuring they blend sport technical aspects with magnificence.

I oversee the entire process from concept to final product. My commitment to storytelling extends to marketing campaigns, and I ensure the photoshoot styling captures the freshness and essence of the Goldbergh SS21 Activewear line.