GOLDBERGH Activewear SS22

In this collection, my role was to exemplify the distinctive Goldbergh Activewear style and craft seasonal stories with clear distinctions, while retaining certain elements to maintain consistency. The apparel and accessories items are versatile and suitable for a variety of sports and activities (fitness, tennis, hiking, etc).

I am working on the collection's line plan, designing clothes and creating tech packs in Adobe Illustrator. I mentor an apparel designer and oversee the entire process from concept to final product. My commitment to storytelling extends to marketing campaigns, and I ensure the photoshoot styling captures the freshness and essence of the Goldbergh SS22 Activewear line.